LOGOFOLIO

This collection features a selection of logo designs that exemplify my approach to brand identity. Each design is accompanied by a brief description and the solution it provides, highlighting my commitment to creating unique visual identities that resonate with clients and their audiences.

Library Fest 2022

Brief: Create a logo for Durham County Library's annual Library Fest 2022, themed "The Food Edition".

Solution: Develop a design that features:

Simple, stylized representations of food items
A vibrant color palette for high visibility on promotional materials
A clean, circular border for a modern, cohesive look

This logo was selected as the official design for Library Fest 2022, representing the event across various promotional materials and community engagement initiatives. This version focuses solely on the design elements and the outcome, allowing the work to speak for itself. It provides the necessary information about the project without making explicit claims about skills or abilities.

Library Fest 2022

Landon Estate

Brief: Create typeface and monogram logos for Landon Estates, a new wedding and events venue opening in 2025. The client, Blake Gotliffe, Chef/Owner of Under The Oak Farm and Under The Oak Catering, requested an elegant design highlighting the historical significance of pecans and their relationship to marriages while maintaining a clean, formal aesthetic.

Solution: Through collaborative iterations, we developed a cohesive brand identity featuring both typeface and monogram logos. The designs incorporate complementary fonts and fine line work, emphasizing the pecan branch symbolism. This approach successfully blends historical significance with contemporary elegance, setting Landon Estates apart in the local wedding and events market.

The final designs successfully blend historical significance with contemporary elegance, setting Landon Estates apart in the local wedding and events market.

Landon Estate

Initial Logo Mockups

Scooop

Brief: Create a logo for "Scooop," a fictional ice cream company, as part of Day 27 of The Daily Logo Challenge. This project, initiated by designer Harris Roberts, provides daily prompts to inspire logo creation over a 100-day period.

Solution: Developed a minimalist design that cleverly utilizes negative space to represent an ice cream cone. The logo features:

A simple, yet effective visual representation
A bright, neon-based color palette
A modern and playful aesthetic

The "Scooop" logo was selected as the spotlight design for that week's prompt, showcasing its effectiveness in meeting the challenge's criteria.

Daily Logo Challenge - Scooop

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